Hi, I’m Karla, a communications professional with years of experience in digital and website design, usability and user experience, email marketing, writing/editing, and more. Much of my work life has been dedicated to improving the health and wellbeing of the American public.

Interests: how people interact with the world around them and what drives their decisions.

Strengths: leading projects through each stage and implementing impactful, user-friendly solutions. Ability to envision the big picture, while managing finer details of projects.

Adjectives to describe me: reliable, efficient, collaborative, creative, organized, resilient.

What I do for fun: fitness, functional weight training, baking and cooking, writing. Coffee, lots ‘n lots of coffee.

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Reflections on current state of communications

Public trust is low across many institutions in the U.S. The public is suffering fatigue from things like surveys, ads, questionnaires, and pop-ups¹.

People want to feel appreciated. They want to see authenticity, hear truth, and feel respected. I can help develop messages and digital products to increase audience engagement, meaningful messages, and impactful content.

1. ^*The Pew Charitable Trust. 2024, Oct. 17. “Data Behind Americans’ Waning Trust in Institutions” ↩︎