When I used AI to create this image, I really didn’t anticipate the result being so weird. Have you had this experience? The speaker in the image is holding the megaphone the wrong way, and the audience seems to be listening with only mild interest as if attending a full day of TedTalks. The AI image does, in fact, bring me to the point (and answers the title question): Usability is about making sense.

How can you make sense? Speak directly to your audience or customers.
How do you talk to your audience? Ask top-task questions, then listen.
What do they know? A lot more than you think.

With consumer and public trust at a low, do companies and organizations pause to ask why? This is at the crux of usability and sound communications. So, let me ask you, reader (my audience): What do you want to know and how can I help you? Contact me.

Back to that image. The instruction given to the AI image generator was: “person on a stage using a megaphone at crowd of people.” I think we have some collective AI training to do! Are you trying to use a megaphone on a crowd? That may not be necessary. Boy, that image is going to keep me spinning for days!